Definition: The art of staging authentic-seeming conflicts between narcissistic public figures, where every outburst and feud is calibrated for brand enhancement rather than truth. This performance blurs lines so completely that even participants forget what’s scripted, weaponizing tribal loyalty as collateral damage.
The term describes ego-fueled spectacles masquerading as spontaneity, designed to manipulate audiences while obscuring real motives. It’s manufactured authenticity so potent that consequences—like tanked stocks or reputational grenades—become just part of the chaotic theater. Distraction is the only tangible outcome.
Example:
The politicians’ sudden, vicious feud felt like pure manufactured authenticity, a chaotic theater designed for brand enhancement while weaponizing tribal loyalties.
Their staged celebrity spat created perfect distraction; the chaotic theater boosted engagement, weaponizing fans despite the obvious manufactured authenticity.