Definition: (verb): The desperate act of plastering “MY FOREVER 😍💍👼” paragraphs on socials every 5 minutes to publicly brand your partner like cattle, usually while the relationship crumbles offline. Less “love letter,” more insecurity scream. Why it’s toxic: It’s digital territory marking to scare off “threats” (aka anyone with a pulse) and convince yourself the dumpster fire is a cozy campfire. Healthy love doesn’t need hourly receipts.
Example: “Karen’s Insta-Claiming Dave again with sunset pics captioned ‘King 👑 who never hurts me 😇’… right after he slept on the couch for forgetting their ‘monthiversary.'”