GM Brand

Definition: The accidental souvenir left by vintage car seatbelt buckles after baking in the sun—a raised, red-hot metal logo (usually GM) seared onto your thigh. Part safety device, part corporate cattle iron, these buckles achieved surface-of-the-sun temperatures by 10 AM. The accompanying CLINK sound became a war cry for kids forced onto vinyl seats in July. Bonus agony points if your mom said “Sit still!” while you peeled skin off the buckle like grilled cheese.

Example: “Forgot my towel at the beach and got the full GM Brand when I sat in Dad’s Oldsmobile. The Chevy bowtie scar took weeks to fade. That clink still gives me Vietnam-style flashbacks.”

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