Definition: The act of loudly boasting about a toxic or self-destructive “achievement” (like refusing water in extreme heat or dodging diaper duty) in a desperate bid to seem tough or alpha. Ironically, it highlights crippling insecurity instead of strength.
The resulting social implosion makes everyone cringe so hard, you can practically hear the thud of their credibility hitting the floor. It’s the ultimate self-own, revealing fragility wrapped in bravado—like flexing your “immunity to sunscreen” while peeling like a lizard.
Example:
He bragged loudly about pulling a third all-nighter this week, ignoring his shaking hands, only to face stunned silence and concerned glances from his team.
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At the BBQ, Mark proudly declared he skipped changing his baby’s “minor” blowout to finish his beer, making everyone recoil as the smell hit them.