Definition: The grotesque spectacle of influencers or creators visibly deteriorating during live broadcasts while doggedly maintaining commercial routines. Characterized by slurred speech, physical distress, or clear incapacity juxtaposed against forced product pitches, makeup application, or audience engagement.
The act highlights the extreme pressure for constant content and monetization, transforming personal suffering into public performance. It fuels a ghoulish viewership drawn to the raw, unfiltered collapse, where genuine human crisis becomes just another transactional element of the stream.
Example: Mid-mascara application, her hand trembled violently and speech slurred, yet she insisted this energy drink sponsored segment was crucial.
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He slumped over, visibly nauseous between coughs, but robotically repeated discount codes for the protein powder as chat spammed concerned emojis.