Definition: The desperate, cringe-worthy act of flooding social media with overly-gushy “love letter” posts & constant couple pics, specifically to mark territory (“MINE BACK OFF”) or loudly convince yourself/the internet your dumpster fire relationship is actually #RelationshipGoals. Often features captions like “My FOREVER ❤️🔥” posted mere hours after a screaming match over who forgot to buy milk. The louder the declaration, the shakier the foundation.
Example: “Karen’s Insta-Spam is off the charts today. Three ‘appreciation’ posts since breakfast? Yeah, Tim definitely forgot their anniversary again. That ‘forever’ caption reeks of panic.” Origin: Born from the collision of relationship insecurity and the desperate need for external validation via Instagram likes. Peak performative coupling.